About Us

Born in Altadena, Tried Again is a collective rooted in family, resilience, and the mindset of never stopping, no matter the odds. Every piece we create carries the weight of where we come from and the belief that progress isn’t always perfect — but it’s always possible.

The phrase “tried again” is intentional. It’s past tense. It speaks from the future — as if you’ve already pushed through the setbacks, already faced the doubt, already refused to quit. It’s a reminder that success isn’t defined by never failing, but by choosing to keep going until you make it.

We built this brand on the idea that every loss, every delay, every obstacle is just part of the process. You’re still here because you didn’t stop. You tried again.